MASS MoCA’s Assets for Artists presents: Online Sales and e-Commerce for Craft Artists with Ayumi Horie and Alicia Goodwin on Thursday, October 29, 2020, 6:00 – 8:00 PM EDT.
Are you preparing to sell handmade work during the holiday season, but have questions on maximizing your online sales? Assets for Artists is hosting a new webinar on that very topic, specifically targeted toward craft artists wishing to sell digitally.
With so many in-person sales opportunities shuttered or limited, craft artists are turning more than ever to various online marketplaces to sell their creative wares. Join a conversation with two artists who have thrived in selling work digitally. Learn how to sell on your own site or through a third party host (e.g. Etsy), how to engage customers, and bring sales year round. Ceramicist Ayumi Horie has been making pots for 20 years and been in business for 14. She was Ceramics Monthly’s inaugural Ceramic Artist of the Year and is currently on the board of the American Craft Council and Haystack. Jeweler Alicia Goodwin has been selling work through her shop Lingua Nigra for 17 years, with major recent success on Etsy and Shopify. Her work has been displayed and sold at the Smithsonian National Museum of African American History and Culture, featured in Essence magazine, and on Good Morning America.
Open to artists in Connecticut, Massachusetts and Rhode Island.
Note: This webinar is best suited for craft artists or makers of smaller sculptural objects. 2D artists are welcome if space allows, but may find the information less targeted toward their needs.
All A4A workshops are FREE and held via Zoom, with pre-registration required to keep the webinar cohorts at a size that maximizes participation. Learn more and register.
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