All workshops listed below are FREE for Massachusetts artists at all stages of their careers. Workshops are held via Zoom, with pre-registration required to keep the cohorts at a size that maximizes participation and peer support.
SUMMER 2022 WORKSHOPS FOR MASSACHUSETTS ARTISTS
Negotiating Pay and Pricing as a Musician w/ Billy Dean Thomas
Tuesday, June 7, 2022 | 2-4 p.m.
During this session musicians will discuss a step-by-step process to generate a price for performance opportunities that acknowledges experience, time, and the creative economy. Billy Dean Thomas will showcase examples of inquiries you may receive from anyone hoping to hire you for your music services and talk through how to respond or request a payment that best suits your desired outcome. Musicians will leave this workshop with a knowledge of how to quantify their skills along with a boost of confidence to ask for what they need from booking agents, venues, other artists, or even friends looking to book you for upcoming projects. Billy Dean Thomas is a Grammy-nominated hip-hop recording artist and composer whose polyrhythmic flows align with intersectional feminism and social justice.
Best suited for performing artists. Register via Zoom.
Instagram Basics: Build a Following, Increase Engagement, and Understand Analytics w/ Francesca Olsen
Thursday, July 7, 2022 | 2-4 p.m.
Instagram is a visual social media platform with over a billion monthly active users. How can artists best use this platform to grow their audience and make the most out of the time they invest in the platform? In this workshop, we’ll cover both the basics of Instagram growth—designing varied content; best use of hashtags, reels and stories; “Link in Bio” best practices; and the difference between personal, creative, and business accounts—before moving on to IG analytics, the platform’s changing algorithm, and “hacks” to make stories more graphically appealing. The workshop will begin with an informational presentation and then shift into a Q&A discussion to work through specific challenges participants are facing in their own engagement. Artists will leave with direct action steps and a copy of Francesca’s “IG Best Practices for Creatives.” Francesca Olsen is a writer, musician, textile artist, and digital marketing consultant based in the Berkshires.
Best suited for artists of all disciplines who currently have 3,000 followers or fewer. Register via Zoom.
Mindset & Money w/ Erika R. Moore
Tuesday, August 2, 2022 | 6-7:30 p.m.
Dancer, cultural strategist, and arts educator Erika R. Moore developed this workshop for artists after recognizing her pitfalls related to money management. Workshop attendees are guided through a holistic process to uncover their mindset around their finances. Action steps to chart a new, better, more refined pathway to Happy Money are discussed, with the hope that people will be excited to move forward. Mindset & Money is an engaging, high-energy, and participatory workshop with active participant discussion and breakout rooms for peer feedback. It’s filled with diverse perspectives on life, career, and choice, and is best suited for artists of all disciplines who want to heal, renew, or start a new relationship with money. Erika R. Moore is a dance and theater artist, Critical Response Process Certified Facilitator, International Speaker, and Creative Business Consultant. She is the Co-Founder of ReCreate it, an organization using the philosophies and values of art-making practices to support the corporate sector in resource & development training.
Best suited for artists of all disciplines. Register via Zoom.
WORKSHOP RECORDINGS AVAILABLE! In order to better accommodate artists unable to attend the live workshop, Assets for Artists will now record the majority of the online workshops. To have access to the recording, you will need to register and be approved to attend the workshop as if you were attending live. Registration will still be limited based on each workshop’s specific geographic area served. There will still be capacity limits on the number of artists able to register for workshops, so don’t delay your registration request. All registered participants will have 60 days after the live workshop date to view the recording on Zoom. Learn more.
WORKSHOP REGISTRATION PRIORITIES: For some workshops, space will be limited, and your registration is not guaranteed to be approved. Please be aware that priority will be given to:
1. Artists whose practice best matches the focus of the training.
2. Artists of color. A4A recognizes that the dire impacts of the pandemic have disproportionately affected BIPOC communities, and A4A’s 2022 programming is especially focused on supporting artists of color.
Learn about accessibility and translation services for Assets for Artists workshops and webinars.
Image: Summer 2022 Assets for Artists instructors (left to right): Billy Dean Thomas; Francesca Olsen; Erika R. Moore.