Mass Cultural Council is thrilled to share that we are once again partnering with MASS MoCA’s Assets for Artists (A4A) program to support Massachusetts artists. We are proud to be one of the funding partners in a series of artist-focused webinars and workshops, Spring 2022.
All workshops listed below are FREE for Massachusetts artists at all stages of their careers. Workshops are held via Zoom, with pre-registration required to keep the cohorts at a size that maximizes participation and peer support.
NEW IN 2022: WORKSHOP RECORDINGS AVAILABLE!
In order to better accommodate artists unable to attend the live workshop, Assets for Artists will now record the majority of the online workshops. To have access to the recording, you will need to register and be approved to attend the workshop as if you were attending live. Registration will still be limited based on each workshop’s specific geographic area served. There will still be capacity limits on the number of artists able to register for workshops, so don’t delay your registration request. All registered participants will have 60 days after the live workshop date to view the recording on Zoom. Learn more.
WORKSHOP REGISTRATION PRIORITIES: For some workshops, space will be limited, and your registration is not guaranteed to be approved. Please be aware that priority will be given to:
1. Artists whose practice best matches the focus of the training.
2. Artists of color. A4A recognizes that the dire impacts of the pandemic have disproportionately affected BIPOC communities, and A4A’s 2022 programming is especially focused on supporting artists of color.
Learn about accessibility and translation services for Assets for Artists workshops and webinars.
SPRING 2022 WORKSHOPS FOR MASSACHUSETTS ARTISTS
The Ultimate Guide to Artist Publicity w/ Ariel Hyatt & Maya Azucena
Thursday, March 10, 2022 | 2-4 p.m.
Learn how to generate press and land publicity! In this workshop, participants will identify the basic materials needed for a solid press kit and ways to set themselves apart, including generating a succinct press pitch, graphics, and brand. Participants will have a chance to draft their own effective pitch (the foundation of your PR) to catch the eye of bloggers and journalists alike, as well as learn how to avoid common mistakes when sending out a pitch. Next we’ll discuss how to use an international lens for marketing, research and select media outlets to target and how to design a manageable timeline for generating publicity. Finally, participants will explore what to do with any publicity they receive, and how to leverage those successes to achieve broader career goals. Over 25 years Ariel Hyatt, founder of Cyber PR Music, has executed public relations campaigns for over 5,000 artists and published multiple books on PR, marketing & social media for artists. Award-winning musician, singer, and songwriter Maya Azucena has performed across the world in over forty countries and collaborated with Marcus Miller, Brass Against, Jason Miles, among others.
Suitable for artists of all disciplines. Register via Zoom.
Portfolio Power / The Artist Portfolio w/ Anabel Vázquez Rodríguez
Wednesday, April 6, 2022 | 2-4 p.m.
Our portfolios represent our vision and most compelling work. The quality and effectiveness of a professional portfolio is crucial, whether you are seeking an art related job, applying for a grant, trying to get a show at a gallery or seeking gallery representation. In this workshop, participants will learn best practices for creating and presenting a portfolio that has a lasting impression while being accessible. Taking away guidelines and industry tips, participants will leave inspired with practical solutions on how to present their work with impact. Anabel Vázquez Rodríguez is an interdisciplinary artist, curator, and educator with over 20 years of work as a curator, cultural manager, grant panelist, judge, guest lecturer, and portfolio reviewer.
Suitable for artists in all disciplines (although most examples will be based in the visual and performance art field). Register via Zoom.
Taking Collective Action to Build Community and Fight Racism w/ Daniel Park & Deen Rawlins
April 13, 23, 27 & May 4, 2022 | 6-9 p.m.
(with 10am – 2:30pm on Saturday)
White Supremacy is the air that we breathe and present in every aspect of cultural production. This intentional, BIPOC-only affinity group and structured conversation aims to support a community of practice and bolster the work BIPOC artists are already doing to name and interrupt white supremacy in their own artistic practice and sector, while providing a “Brave Space” for discussion. Participants will leave this intensive with a network of activist peers, tools, strategies, and concrete next steps to intentionally build liberatory practices into their own creative practice, including both the creation and performance of artistic work. Daniel Park is a queer, bi-racial, theatre and performance artist whose work combines live performance and game design to create hybrid experiences that explore the boundaries of human agency. Deen Rawlins is an artist-educator who builds workshops that are interactive, accessible, and grounded in a trauma-informed approach.
For BIPOC artists in all disciplines. The cohort for this small-group intensive is selected based on a brief form of interest that is not yet available. If you are interested in participating in this series, email firstname.lastname@example.org, and you will receive the form when it’s available.
The Art of Submission for Festivals, Museums and Beyond w/ Catherine T. Morris
Wednesday, May 4, 2022 | 2-3:30 p.m.
Ever dream of having your art or music featured at a festival, museum or large public event? It’s important to be prepared and have the right mix of content that makes your work stand out. From your artist statement and resume, to building rapport with curators and event producers, this workshop will provide some best practices to prepare, package, and submit your work and helpful tips to get you in front of the right audiences. Over the last 20 years, mother, entrepreneur, and visionary Catherine T. Morris has focused her time and energy on creating platforms for BIPOC artists, producing shows, as well as mobilizing and engaging local audiences to experience the arts through a holistic lens.
Best suited for visual and performing artists. Register via Zoom.
This page includes all Assets for Artists workshops funded by Mass Cultural Council. See a full list of Spring ’22 workshops and webinars from Assets for Artists, including others open to Massachusetts artists.
Image: Spring 2022 Assets for Artists instructors (clockwise from top left): Ariel Hyatt; Maya Azucena; Anabel Vázquez Rodríguez, photo by Laritza Menjivar; Catherine T. Morris; Deen Rawlins, photo by Lauren Miller; Daniel Park.
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